United Kingdom10 days leftOpen

SU19(26) Digital Marketing and Advertising in China

Tender Overview

ORGANIZATION

Swansea University

LOCATION

United Kingdom, United Kingdom

VALUE

£660,000

DEADLINE

February 12, 2026 at 14:00

CATEGORY

Other

CPV CODE

79340000

REFERENCE

002346-2026

Project Timeline

Contact Information

View Original

Original Tender Description

The University wishes to appoint an external Supplier to help manage university digital platforms in China throughout the year as well as ad hoc projects as they arise. The appointment requires the Supplier to use their expertise advising on upcoming opportunities, undertaking competitors’ research and being able to produce detailed report on performance and to show return of investment. The University produces a high volume of advertising materials throughout the year, and the appointed Supplier are required to provide fast turnaround and deliver multiple projects at key times during the academic year.
⚠️

MANDATORY EXCLUSION GROUNDS

  • No explicit mandatory exclusion grounds are provided in the tender information.

ELIGIBILITY REQUIREMENTS

  • No explicit eligibility requirements are provided in the tender information.
🔧

TECHNICAL CAPABILITY REQUIREMENTS

  • Possess expertise in managing university digital platforms in China.
  • Be capable of advising on upcoming digital marketing opportunities in China.
  • Be able to undertake competitors’ research in the Chinese digital marketing landscape.
  • Have the ability to produce detailed performance reports for digital marketing activities.
  • Be able to demonstrate return on investment (ROI) for digital marketing campaigns.
  • Provide fast turnaround for a high volume of advertising materials.
  • Be capable of delivering multiple projects at key times during the academic year.
  • Be able to manage ad hoc digital marketing and advertising projects as they arise.
💰

FINANCIAL REQUIREMENTS

  • No explicit financial requirements are provided in the tender information.
📋

SUBMISSION REQUIREMENTS

  • Submit the bid by the deadline: 2026-02-12 14:00:00.

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PDF
Official PDF Version
PDF002346-2026_official.pdf
Summary:
Swansea University seeks a supplier for digital marketing and advertising services in China, requiring expertise in platform management, market research, performance reporting, and fast turnaround for high-volume materials, with an estimated contract value of £550,000.

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46
Fair

Tender Quality Score

This tender presents significant deficiencies in critical areas such as legal compliance, completeness, and fairness due to missing essential information like evaluation criteria, eligibility requirements, and mandatory exclusion grounds. While the service description is clear, the overall quality is hampered by these omissions.

Score Breakdown

Legal Compliance40/100

The tender lacks explicit mandatory exclusion grounds, eligibility requirements, and evaluation criteria, which are fundamental for legal compliance. The absence of a liable person and a clear reveal date further diminishes its legal robustness.

Missing mandatory exclusion grounds
Missing eligibility requirements
Clarity50/100

While the service description and technical capability requirements are clear, the overall clarity for bidders is severely impacted by the absence of explicit evaluation criteria, mandatory exclusion grounds, eligibility, and financial requirements.

No evaluation criteria specified
No explicit mandatory exclusion grounds
Completeness45/100

The tender is significantly incomplete, lacking crucial information such as evaluation criteria, mandatory exclusion grounds, eligibility requirements, financial requirements, and the liable person. A discrepancy in the estimated value also exists.

Missing evaluation criteria
Missing mandatory exclusion grounds
Fairness35/100

The complete absence of specified evaluation criteria is a major fairness concern, as bidders cannot understand how their proposals will be judged. The lack of e-submission also creates potential barriers to equal access.

No evaluation criteria specified
No e-submission
Practicality55/100

The tender's practicality is reduced by the absence of electronic submission, which is a standard expectation in modern procurement. Other practical details like contract duration and start date are well-defined.

No e-submission
Data Consistency60/100

There is a notable inconsistency in the estimated value (EUR vs GBP in document summary). Key fields like 'Liable Person' and explicit requirements are also unpopulated, affecting overall data consistency.

Estimated value discrepancy (£ vs €)
Missing liable person
Sustainability50/100

The tender includes an 'Innovation Focus' which is positive. However, it explicitly lacks green procurement and social criteria, indicating a missed opportunity to integrate broader sustainability objectives.

Not green procurement
No social criteria

Strengths

Clear service description
Open procedure
Correct CPV code
Value disclosed
Contract duration and start date specified

Concerns

Missing evaluation criteria
Missing mandatory exclusion/eligibility/financial requirements
No e-submission
Estimated value discrepancy
Missing liable person

Recommendations

1. Immediately publish comprehensive evaluation criteria, mandatory exclusion grounds, eligibility, and financial requirements to ensure legal compliance and fairness.
2. Clarify and reconcile the discrepancy in the estimated contract value (EUR vs GBP).
3. Implement electronic submission capabilities to enhance practicality and equal access for bidders.

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Tender Quality Score
46/ 100 · Fair

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