United Kingdom104 days leftOpen

Marketing & Creative Services Framework.

Tender Overview

ORGANIZATION

ASTER GROUP LIMITED

LOCATION

Gloucestershire, Wiltshire and Bristol/Bath area, United Kingdom

VALUE

£3,556,417

DEADLINE

May 17, 2026 at 23:00

CATEGORY

Other

CPV CODE

79300000

REFERENCE

001308-2026

Project Timeline

Contact Information

View Original

Original Tender Description

It is the intention of Aster Group (also known as ‘Aster Sales’) to establish a framework agreement with suitably qualified specialist external agencies to help us deliver our shared ownership sales & marketing strategy with support on creative development, digital marketing and marketing automation delivery services to meet needs that cannot be met in-house by its own provision, or where additional knowledge and expertise is required. The appointed agency (s) will lead on strategic creative direction and planning, campaign development, cross-platform asset creation, content optimisation and performance analysis. The requirement IS split into four lots: • Lot 1 – Digital marketing support • Lot 2 – Creative support • Lot 3 – Artworking • Lot 4 - Development marketing automation delivery Suppliers will be able to submit a response for either one or more lots.
⚠️

MANDATORY EXCLUSION GROUNDS

  • No specific mandatory exclusion grounds are detailed in the provided tender information.

ELIGIBILITY REQUIREMENTS

  • Be a suitably qualified specialist external agency.
  • Possess the necessary specialization to deliver creative development, digital marketing, and marketing automation services.
🔧

TECHNICAL CAPABILITY REQUIREMENTS

  • Demonstrate capability in creative development services.
  • Demonstrate capability in digital marketing services.
  • Demonstrate capability in marketing automation delivery services.
  • Possess knowledge and expertise in strategic creative direction and planning.
  • Possess knowledge and expertise in campaign development.
  • Possess knowledge and expertise in cross-platform asset creation.
  • Possess knowledge and expertise in content optimisation.
  • Possess knowledge and expertise in performance analysis.
  • (For Lot 1) Demonstrate capability in digital marketing support.
  • (For Lot 2) Demonstrate capability in creative support.
  • (For Lot 3) Demonstrate capability in artworking.
  • (For Lot 4) Demonstrate capability in development marketing automation delivery.
💰

FINANCIAL REQUIREMENTS

  • No specific financial requirements (e.g., minimum turnover, insurance levels) are detailed in the provided tender information.
📋

SUBMISSION REQUIREMENTS

  • Submit the response by the deadline: 2026-05-17 23:00:00.
  • Suppliers may submit a response for one or more of the four lots (Digital marketing support, Creative support, Artworking, Development marketing automation delivery).

Requirements Preview

Sign up to view complete requirements and analysis

AI-powered requirement analysis
Complete compliance breakdown
Strategic bidding insights
Instant eligibility check

No credit card required • Setup in 2 minutes

PDF
Official PDF Version
PDF001308-2026_official.pdf
Summary:
Aster Group seeks specialist external agencies through a four-lot framework agreement for creative development, digital marketing, and marketing automation services to support its shared ownership sales and marketing strategy.

Documents Preview

Sign up to view document summaries and analysis

AI document summaries
Key requirement extraction
Risk & compliance alerts
Strategic document insights

No credit card required • Setup in 2 minutes

45
Fair

Tender Quality Score

This tender presents significant quality concerns, primarily due to critical missing information regarding legal compliance, evaluation criteria, and practical process flaws like the illogical contract start date and lack of e-submission. While the service description is clear and an innovation focus is present, fundamental gaps undermine its overall robustness and fairness.

Score Breakdown

Legal Compliance45/100

The tender exhibits significant deficiencies in legal compliance. Critical information such as the tender reveal date, mandatory exclusion grounds, specific financial requirements, and evaluation criteria are explicitly missing. The procedure type codes are also marked as N/A. These omissions represent fundamental non-compliance with standard procurement regulations.

Missing reveal date
No mandatory exclusion grounds detailed
Clarity60/100

While the description of the services and the division into lots is clear and understandable, the complete absence of specified evaluation criteria severely impacts the overall clarity for potential bidders. This makes it difficult for suppliers to understand how their proposals will be assessed.

No evaluation criteria specified
Completeness50/100

The tender provides basic information like title, reference, organization, value, and duration. However, it is significantly incomplete due to the absence of mandatory exclusion grounds, specific financial requirements, and, most critically, evaluation criteria. The 'Liable Person' field is also unpopulated.

No evaluation criteria specified
No mandatory exclusion grounds detailed
Fairness40/100

The fairness of the tender is compromised by several factors. The lack of specified evaluation criteria makes the assessment process opaque. The absence of e-submission limits equal access for all potential bidders. Furthermore, the missing reveal date prevents an assessment of the reasonableness of the preparation period, and the 'Required: No' status for the official PDF is concerning regarding document access.

No evaluation criteria specified
No e-submission
Practicality35/100

Practicality is severely hampered by the lack of electronic submission, which creates an unnecessary barrier for bidders. A critical flaw is the contract start date being identical to the submission deadline, which is illogical and practically impossible.

No e-submission
Contract start date identical to submission deadline
Data Consistency40/100

The tender exhibits several data inconsistencies. The contract start date is illogically set to the same time as the submission deadline. Key fields like 'Liable Person' are unpopulated, and procedure type codes are marked as N/A. The "Required: No" status for the Official PDF document also indicates an inconsistency.

Contract start date identical to submission deadline
Liable Person missing
Sustainability50/100

The tender includes an 'Innovation Focus' characteristic, which is a positive aspect for sustainability. However, it explicitly lacks any green procurement or social criteria, indicating a missed opportunity to integrate broader sustainability objectives.

Not green procurement
No social criteria

Strengths

Clear description of services and lots
Estimated value is disclosed
Appropriate CPV code assigned
Includes an innovation focus
Contract duration is clearly specified

Concerns

Critical missing legal information (reveal date, exclusion grounds, financial requirements, evaluation criteria)
Illogical contract start date (same as submission deadline)
No electronic submission capability
Lack of transparency regarding evaluation criteria
Incomplete basic tender information (Liable Person, procedure codes)

Recommendations

1. Immediately update the tender to include all mandatory legal information, including specific exclusion grounds, financial requirements, and clear evaluation criteria.
2. Correct the contract start date to a realistic post-award timeframe and implement an e-submission platform.
3. Provide the tender reveal date for full transparency and ensure all official documents are correctly marked as 'Required'.

AI Scoring Preview

Sign up to view complete requirements and analysis

Complete quality score analysis
Detailed sub-score breakdown
Strengths & concerns insights
Strategic recommendations

No credit card required • Setup in 2 minutes

Generate DocumentsReview Documents
C
Tender Quality Score
45/ 100 · Fair

Tender Assistant

Ask me anything about this tender

Tender Assistant

Hello! I'm your AI assistant for this tender. I can help you understand requirements, deadlines, eligibility criteria, and provide strategic insights.

What are the main requirements?
When is the deadline?
Who is eligible to bid?

No credit card required

Setup in 2 minutes

Save with Notes